MICHELLE OBAMA LET'S MOVE !

Let's Move! Three Years of Working Towards a Healthier Generation of Children:

Mrs Michelle  Obama launched Let’s Move! on February 9, 2010  to unite the country around our kid's health and create real support for families to live healthier lives .

Michelle Obama  ha avviato  Let’s Move! on February 9, 2010 per sensibilizzare la nazione   sulla salute dei bambini i creando un reale supporto per le famiglie  affinche possano vivere una vita più sana .

Evolution of Mom dancing ( Jimmy Fallon & Michelle Obama )  Late Night show

Michelle Obama: The Business Case for Healthier Food Options

 By MICHELLE OBAMA

For years, America's childhood obesity crisis was viewed as an insurmountable problem, one that was too complicated and too entrenched to ever really solve. According to the conventional wisdom, healthy food simply didn't sell—the demand wasn't there and higher profits were found elsewhere—so it just wasn't worth the investment.

But thanks to businesses across the country, today we are proving the conventional wisdom wrong. Every day, great American companies are achieving greater and greater success by creating and selling healthy products. In doing so, they are showing that what's good for kids and good for family budgets can also be good for business.............................................................

 Per anni , in  America il problema dell'obesità dell'infanzia è stato considerato un problema insormontabile,
che era troppo complicato da affrontare  per cercare una reale soluzione.. Secondo  un pensiero comune ,
il cibo sano e frugale non era molto apprezzato , e mancando la richiesta  da parte delle industrie non era ritenuto conveniente investire  in quel segmento , e gli alti profitti venivano trovati altrove , perchè i profitti on erano bassi  e l'attività considerata poco redditizia..............................................



A version of this article appeared February 28, 2013, on page A15 in the U.S. edition of The Wall Street Journal, with the headline: The Business Case for Healthier Food Options.