venerdì 29 maggio 2015

Isaac Reina


le  borse di Isaac  Reina


"sto cercando di fare delle cose normali senza nessuna pretesa: con un concetto industriale, mantenendo l'artigianalità, dando priorita' alla qualità dimenticando l'iconografia usata per il lusso.Quello che realmente conta è: un bel materiale , le giuste proporzioni ( elementi essenziali, troppo spesso dimenticati) dando risalto ai dettagli, niente altro, nella difficile sfida di continuare a semplificare sempre di più. Forse il concetto del non- design sfugge (come prendersi una pausa per respirare un pò d'aria pura), nessuna innovazione a tutti i costi, cercando di evitare i fronzoli tenendo presente l'obbiettivo principale : l'utilizzo, nella continua ricerca di una bellezza naturale e non  sofisticata"

 


“I am trying to make very simple goods, so normal, without any pretention. Almost industrial, mass market shapes, but handcrafted, giving priority to the quality. I am trying to forget the traditional iconography used for luxury. What matters is : a beautiful material, a beautiful manufacturing and the right proportions (elementary principles, essential ones, but too often forgotten). Only the details we need. Nothing else. (The hard task to always simplify, again and again). Maybe a non-design concept after all, almost invisible. (Like taking time to get some rest, to take a breath of fresh air). No innovation at any price. Trying to avoid too many effects, to keep the essential : the fonction. Looking for a type of natural and unsophisticated beauty.”

sac hitchcock 650




sac a main bond 648


Cabas bond 729






Pochette du  soir 743

Perspective  zipped clutch 783




pochette hitchcok 617





baguette radical 711



sac 24  heures standard 043
petit sac hitchcok 550

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